Gad Maor
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![iOS 15’s New Features that Revolutionize App Store Optimization (ASO)](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1623219669/iOS15_BLOG_COVER_SMALL1.png)
iOS 15’s new features, Product Page Optimization and Custom Product Pages, will revolutionize App Store Optimization (ASO). Learn about how iOS 15 is changing the ASO landscape.
![CEO Talks: The Pros and Cons to Consider Before Bootstrapping Your Business](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1627545838/Bootstraping_cover2.png)
"Everything trickles down to the fact that when running a bootstrapped company, all the promises, decisions and mistakes are on you". Storemaven's CEO Gad Maor shares nine learning from many years of building from the ground up with personal savings.
![CEO Talks: Don’t Chase Product-Market Fit. Feeling Comfortable With Uncertainty Will Help You Dream Big](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1615215232/dream_big2_forbesbc2.png)
"I learned that it's dangerous for a business to constantly try to reach product-market fit and super risky if you read it wrong." Our CEO Gad Maor on how to mix business perspective and fairy dust.
![CEO Talks: How To Take A Respectful, Yet Uncompromising, Approach To Firing](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1611410626/firing_forbes22.png)
"From the first day I knew that a defining feature would be how we treated people, from their arrival through their departure". Our CEO Gad Maor on how you should look for people when it's time to part.
![CEO Talks: How A Company Built On Resilience Can Stand In The Face Of A Global Pandemic](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1606815650/company_resilience_1.jpg)
"The feeling I keep coming back to during this time is pride". Our CEO and Co-founder Gad Maor on how a company can cope with harder times and still emerge triumphantly.
![How to Design the Perfect App Store Product Page](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1590478720/Add-a-heading-13-2.png)
Content is everything. Each element on your App Store Product Page has a crucial role in driving installs to your mobile app.
![Drop the Optimization. Keep the App Store](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1592205642/drop_the_optimization.png)
From the very beginning, the industry has gotten app store optimization wrong. And it’s time we fixed it. ASO is no longer merely about optimizing your creative store assets.