If you have been following Apple over the past two years—or at least since Phil Schiller was charged with overseeing the App Store—then you have probably noticed a new tone when it comes to the way in which Apple describes the importance of their Services business and their Apple Worldwide Developers Conference (WWDC)
Tune recently partnered with Apple to access and analyze data on new and returning app users, and the findings highlight a unique opportunity for App Store Optimization (ASO) on iOS.
Last week, Apple released iOS 11.1.1, the sixth official update to the iOS 11 operating system. Storemaven is listing the crucial implications.
Without a doubt, 2017 was quite the year for App Store Optimization (ASO). We believe 2018 will even be a better one.