Mobile Growth

Episode #55: Influencer Marketing Hacks for Mobile Games with Alex Ruban
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Mobile Growth Podcast
Episode #55: Influencer Marketing Hacks for Mobile Games with Alex Ruban

Our host Alex Ruban, Product Madness' Head of Growth Strategy, talks about influencer marketing, how marketers should think about data and the phenomenon that is TikTok.

Aug 22 · Ron Gordon · 13 mins
Episode #53: The Future of Mobile Gaming Distribution With Piyush Mishra
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Mobile Growth Podcast
Episode #53: The Future of Mobile Gaming Distribution With Piyush Mishra

Product Madness' Head of Growth Marketing join us for this episode, to talk about performance marketing in gaming and app-based companies, how iOS 14.5 impacted gaming distribution and more.

Jul 27 · Ron Gordon · 25 mins
Episode #49: What Are the New Capabilities in Google Play and What Do They Mean?
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Mobile Growth Podcast
Episode #49: What Are the New Capabilities in Google Play and What Do They Mean?

In this special episode of Mobile Growth and Pancakes, our two hosts faced each other to talk about Google’s recently announced mobile marketing tool changes.

May 19 · Ron Gordon · 15 mins
Episode #45: Driving Growth in the Mobile Gaming Industry with Enric Pedró
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Mobile Growth Podcast
Episode #45: Driving Growth in the Mobile Gaming Industry with Enric Pedró

In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Enric Pedró, VP of Growth at Tilting Point, to discuss Enric’s role and his approach to mobile growth, UA, ASO, and analytics.

Apr 07 · Ron Gordon · 29 mins
Episode #40: How Do In-App Events Influence ASO with Jevgen Tarasenko
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Mobile Growth Podcast
Episode #40: How Do In-App Events Influence ASO with Jevgen Tarasenko

In the 40th episode of our podcast, we talked with Tilting Point's Head of ASO about the new iOS 15 features, such as In-App Events, and how they can improve your growth metrics.

Feb 21 · Ron Gordon · 19 mins

User Acquisition

Episode #51: Designing an Innovative UA Marketing Strategy with Stefana Pesko
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Mobile Growth Podcast
Episode #51: Designing an Innovative UA Marketing Strategy with Stefana Pesko

In this episode of Mobile Growth and Pancakes, we sat down with Product Madness' UA Manager to talk about creatives, mobile marketing tools, targeted campaigns and future trends.

Jun 08 · Ron Gordon · 18 mins
Episode #50: Leading Efficient UA and Growth Strategies with Mariusz Gąsiewski
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Mobile Growth Podcast
Episode #50: Leading Efficient UA and Growth Strategies with Mariusz Gąsiewski

Our guest on this episode of MGP is CEE Mobile Gaming Lead at Google, Mariusz Gasiewski, sharing his takes on the changes in the gaming industry, Google's privacy ecosystem and how to build a team of pros.

May 31 · Ron Gordon · 22 mins
Episode #47: Developing a Growth Strategy for  Mobile Game Categories with Jerome Turnbull
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #47: Developing a Growth Strategy for Mobile Game Categories with Jerome Turnbull

In this episode of our podcast, we sat down with AppLovin's VP of Growth and discussed game monetization, choosing the right app store categories and first-party UA.

Apr 28 · Ron Gordon · 16 mins
Episode #42: UA for Games with Long-term Monetization Post ATT with Alexey Gusev
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Mobile Growth Podcast
Episode #42: UA for Games with Long-term Monetization Post ATT with Alexey Gusev

In this episode of Mobile Growth and Pancakes, we met with Goodgame Studios' Lead Performance Marketing, discussing the new reality for UA folks under the ATT rollout.

Mar 09 · Ron Gordon · 19 mins
Episode #33: Leading Successful UA Gaming Campaigns  with Alexander Lubchenko
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Mobile Growth Podcast
Episode #33: Leading Successful UA Gaming Campaigns with Alexander Lubchenko

Episode 33 of our podcast welcomes Alex Lubchenko, CMO at video game publisher Nekki. Alex discusses UA strategies, organic growth, and the reasons he also analyzes non-gaming campaigns.

Dec 23 · Ron Gordon · 20 mins

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