A/B testing statistics


A/B testing statistics

Storemaven's approach to A/B/n testing is designed to tackle many of the problems of the classical testing methods. Fair warning - some basic statistical theory knowledge is required before you continue reading.

“Where do I start A/B testing App Store pages, and how does that fit into our App Store Optimization flow?”

In this post, I will dive in a bit deeper and explain the statistical fundamentals that make StoreIQ™ more accurate for ASO testing.