A/B testing statistics
A/B testing statistics
ASO Guides
Storemaven’s StoreIQ: Going Under the Hood
Storemaven's approach to A/B/n testing is designed to tackle many of the problems of the classical testing methods. Fair warning - some basic statistical theory knowledge is required before you continue reading.
ASO Guides
First Steps in App Store Optimization: Tips from Storemaven’s Data Analysts
“Where do I start A/B testing App Store pages, and how does that fit into our App Store Optimization flow?”
ASO Guides
Why We Use Bayesian Statistics for More Accurate ASO Testing
In this post, I will dive in a bit deeper and explain the statistical fundamentals that make StoreIQ™ more accurate for ASO testing.