A/B testing statistics
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A/B testing statistics
![Storemaven’s StoreIQ: Going Under the Hood](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1600783445/storeiq.png)
Storemaven's approach to A/B/n testing is designed to tackle many of the problems of the classical testing methods. Fair warning - some basic statistical theory knowledge is required before you continue reading.
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“Where do I start A/B testing App Store pages, and how does that fit into our App Store Optimization flow?”
![Why We Use Bayesian Statistics for More Accurate ASO Testing](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1590408137/Add-a-heading-10-1.png)
In this post, I will dive in a bit deeper and explain the statistical fundamentals that make StoreIQ™ more accurate for ASO testing.