Gina Krymalowski
Author
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![The Blind Spots in Mobile Marketing Measurement and What to Do About Them](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1590478423/Add-a-heading-12-2.png)
In the app store ecosystem, User Acquisition (UA) and App Store Optimization (ASO) teams always have one goal in mind: mobile growth.
![Apple’s WWDC 19: The Most Important Announcements for ASO](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1592149572/the_most_important_announcement_aso.png)
After the massive changes that iOS 11 and 12 implied for ASO, the ASO community was closely watching as Apple released iOS 13 at WWDC 2019, which is coming later this year.