ASO Food for Thought

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Lockdown ≠ Letdown & Apple Focuses on ASA

It starts with understanding how users engage with your store. Then you can decide how to affect that engagement. ASO Food for Thought from May 15, 2020.

When the Power of Localization Comes In

Culturalization can be the winning ticket to app store success. And it’s how you apply that process that matters. Our ASO Food for Thought from May 1, 2020.

Finding Mobile Growth Leaks and Organic UA

We can’t just sit and wait it out. We need to be proactive and that means always having your finger on the pulse. Our ASO Food for Thought from April 21, 2020.

When Corona Makes it to the App Stores

Tastes change surprisingly quickly when humans are forced into a new lifestyle overnight. Our ASO Food for Thought from April 2, 2020.

Stay Ahead of the (Flattening) ASO Curve

As things change, the less they stay the same. I mean, toilet paper is suddenly the most highly prized commodity. Our ASO Food for Thought from Mar 19, 2020.

ASO Iterations, Improvements, Adaptations, and the Progress

Whilst the virus seems to be spreading at least we’ve learned that it’s never too late to relearn the art of hygiene. Our ASO Food for Thought from Mar 5, 2020.

Privacy Problems Persist & YouTube TV Hits Hard

Some people still think that there’s not much difference between iPhone users and those of the Android variety. Our ASO Food for Thought from Feb 20, 2020.

The State of Play & Get in the Game

So how do we know a good idea when it comes to us mid-shower song? We don’t. We need to check. Our ASO Food for Thought from Jan 23, 2020.

App Store Optimization Ain’t kicking the Bucket

The death of SEO does not foretell the death of ASO. We no longer think ASO is simply SEO for the app stores. ASO Food for Thought from Feb 6, 2020.

Apple Brings Home the Bacon & Gamers Go Far and Wide

It’s the new year and that means it’s time to start sinking back into the serious business of whatever it is you do. Our ASO Food for Thought from Jan 9, 2020.

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