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Episode #49: What Are the New Capabilities in Google Play and What Do They Mean?
In this special episode of Mobile Growth and Pancakes, our two hosts faced each other to talk about Google’s recently announced mobile marketing tool changes.
New Google Play Developer Console Marketing Capabilities: 2022 Update
Google just introduced game-changing capabilities for mobile marketers, UA and ASO folks that rival those introduced by Apple back in 2021. Storemaven’s VP Marketing gives you a guided tour around the new offerings and what they mean for your mobile growth.
Watch our Webinar: Gaming Growth – Optimizing the Full User Journey for Effective App Install Campaigns
Join experts from Wooga, SciPlay, yellowHEAD and Storemaven looking into the new challenging world of UA managers.
Mobile Growth-ers: Welcome to the Era of Intelligent Optimization
The app stores came to life as an afterthought, in a time when most believed their CVR was near 100%. They were essentially technical specs. Now, many years later, with Google upping Apple's iOS 15 tools, we've gone a full 180°. It's a world of powerful knowledge with no ceiling on optimization. Storemaven's VP Consultancy has more.
Episode #51: Designing an Innovative UA Marketing Strategy with Stefana Pesko
In this episode of Mobile Growth and Pancakes, we sat down with Product Madness' UA Manager to talk about creatives, mobile marketing tools, targeted campaigns and future trends.
Apple WWDC 2022: What it Means for Mobile Marketers?
Earlier this week, Apple hosted its annual developer conference, WWDC 2022 and introduced the world to iOS 16. Our VP Marketing analyzes what the main focal points are for mobile marketers.
Episode #53: The Future of Mobile Gaming Distribution With Piyush Mishra
Product Madness' Head of Growth Marketing join us for this episode, to talk about performance marketing in gaming and app-based companies, how iOS 14.5 impacted gaming distribution and more.
The Apple and Google Updates You Can’t Miss: Mobile Growth Food for Thought (#75)
In this newsletter, we are covering the two quite major announcements that came out of Cupertino and Mountain View, and see what it means for mobile growth practitioners.
Episode #54: Developing Winning Strategies for Social Media Apps with Ariel Cohen
In this episode of Mobile Growth and Pancakes, we sat down with Tango's HoM and looked into TikTok, how it changed social media trends, and the rise of live streaming.
Watch our Webinar: What it Takes to Succeed in the Business of Mobile Games?
In this session, Jonathan Fishman was joined by Adam Jaffe from Mega Studio, who shared tips and insights from the life of an experienced game developer and marketer.