Creative Optimization

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Creative Optimization

The Complete App Store Optimization (ASO) Guide (2021)
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ASO Guides
The Complete App Store Optimization (ASO) Guide (2021)

You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine. *Newly updated for the release of ios 15!

Sep 27 · Jonathan Fishman · 44 mins
A Guide to Google Play App Icon Requirements
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ASO Guides
A Guide to Google Play App Icon Requirements

Learn more about Google Play app icon guidelines: Design Specifications, the mistakes to avoid, and 4 ways to create icons that will really stand out.

Jun 20 · Jonathan Fishman · 5 mins
The Orange Brick Road: ASO Learning Path #1 – The Creative Optimization Edition
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ASO Guides
The Orange Brick Road: ASO Learning Path #1 – The Creative Optimization Edition

This article offers you a shortcut to mastering Creative Optimization, with all the materials you need to turn your app or game into a success. Just follow the footprints on the orange bricks inside.

May 20 · Ron Gordon · 5 mins
Analyzing App Preview Videos: A Gift and a Curse
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ASO Guides
Analyzing App Preview Videos: A Gift and a Curse

Should you spend time and budget to create an app preview video, or can you take the risk of losing a competitive edge? First - make sure you properly analyze your work. Here's how.

Nov 05 · Esther Shatz · 3 mins
What Are the iOS App Icon Sizes and Requirements for the App Store?
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ASO Guides
What Are the iOS App Icon Sizes and Requirements for the App Store?

Keep reading to learn both Apple's iOS app icon guidelines in regards to app icons and a few best practices you can use to ensure your icon is as effective as it possibly can be.

Oct 05 · Jonathan Fishman · 5 mins

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