Apps
![](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1646919975/the-academy-main-header-image.png)
![](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1646919976/academy-home-mobile.png)
User Acquisition
![Episode #57: Greatest Hits – User Acquisition Tips](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1666269510/Greatest-Hits-User-Acquisition-Tips-Wordpres1.png)
In this special episode, we gathered the best tips and insights from top UA experts. From tracking tactics to the right channel mix and much more.
![Episode #56: TikTok – the NextGen UA Mobile Channel with Ryan Thorpe](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1661672224/RyanThorpe_Reflecty_small1.png)
In this episode of Mobile Growth and Pancakes, Jonathan Fishman sat down with Reflecty's CMO, to talk about the ever-growing importance of TikTok in your mobile marketing arsenal.
![Episode #52: Alternative UA Channels and Strategies with Vladimir Alov](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1655969755/Cover_vladimir_small1.jpg)
For this episode of Mobile Growth and Pancakes, we sat down with Stoloto's Head of Growth Marketing to hear more about mobile performance, organic traffic and the TikTok effect.
![Episode #51: Designing an Innovative UA Marketing Strategy with Stefana Pesko](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1654677554/Stefana_pesko_coversmall1.jpg)
In this episode of Mobile Growth and Pancakes, we sat down with Product Madness' UA Manager to talk about creatives, mobile marketing tools, targeted campaigns and future trends.
![Episode #37: Mastering UA Globally and Locally with Veera Ala-Kaila](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1643630500/Episode_37_Veera_small1.jpg)
In our latest episode of Mobile Growth and Pancakes, we sat with Wolt's User Acquisition lead Veera Ala-Kaila to discuss UA strategies and location-based decisions.
Mobile Growth
![Episode #54: Developing Winning Strategies for Social Media Apps with Ariel Cohen](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1660472318/Wordpress_arielcohen_small1.jpg)
In this episode of Mobile Growth and Pancakes, we sat down with Tango's HoM and looked into TikTok, how it changed social media trends, and the rise of live streaming.
![Episode #53: The Future of Mobile Gaming Distribution With Piyush Mishra](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1658923080/Piyush_388x230_small1.jpg)
Product Madness' Head of Growth Marketing join us for this episode, to talk about performance marketing in gaming and app-based companies, how iOS 14.5 impacted gaming distribution and more.
![Episode #49: What Are the New Capabilities in Google Play and What Do They Mean?](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1652950951/Episode49_388x2301.jpg)
In this special episode of Mobile Growth and Pancakes, our two hosts faced each other to talk about Google’s recently announced mobile marketing tool changes.
![Episode #48: What Mobile Marketers Should Know About UGC Ads with Christian Eckhardt](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1652278376/Christian_eckhardt1_small1.jpg)
We sat down with Customlytics' CEO to talk about user-generated content, and how to adjust to an ever-changing industry like the mobile advertising one.
![Episode #46: Driving Incremental Growth Through Mobile On-Device Campaigns with Dor Isseroff](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1650785208/Dor_isseroff_coversmall1.jpg)
In this episode of our podcast series we chatted with ironSource's Senior Director of Sales about how to increase awareness and get more incremental users.