Mobile Growth Podcast
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Mobile Growth
![Episode #59: How to Discover New Mobile Game Ideas That Scale with Stan Minasov](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1671352843/Stan_minasov_cover1_small1.jpg)
In this episode, Jonathan talks to Stan Minasov from AppMagic, about the science behind discovering and developing a successful mobile game.
![Episode #58: How to Win at Mobile Gaming in 2023 with Lexi Sydow](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1668686092/Lexi_episode_small1.jpg)
In this episode of MGP, we talked with Lexi Sydow, Data.ai's Head of Insights, about her own path in mobile, the challenges of working during a recession, and her tips for succeeding in the short-term.
![Episode #55: Influencer Marketing Hacks for Mobile Games with Alex Ruban](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1661163167/Alex_Ruban1_small1.jpg)
Our host Alex Ruban, Product Madness' Head of Growth Strategy, talks about influencer marketing, how marketers should think about data and the phenomenon that is TikTok.
![Episode #54: Developing Winning Strategies for Social Media Apps with Ariel Cohen](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1660472318/Wordpress_arielcohen_small1.jpg)
In this episode of Mobile Growth and Pancakes, we sat down with Tango's HoM and looked into TikTok, how it changed social media trends, and the rise of live streaming.
![Episode #53: The Future of Mobile Gaming Distribution With Piyush Mishra](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1658923080/Piyush_388x230_small1.jpg)
Product Madness' Head of Growth Marketing join us for this episode, to talk about performance marketing in gaming and app-based companies, how iOS 14.5 impacted gaming distribution and more.
User Acquisition
![Episode #57: Greatest Hits – User Acquisition Tips](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1666269510/Greatest-Hits-User-Acquisition-Tips-Wordpres1.png)
In this special episode, we gathered the best tips and insights from top UA experts. From tracking tactics to the right channel mix and much more.
![Episode #56: TikTok – the NextGen UA Mobile Channel with Ryan Thorpe](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1661672224/RyanThorpe_Reflecty_small1.png)
In this episode of Mobile Growth and Pancakes, Jonathan Fishman sat down with Reflecty's CMO, to talk about the ever-growing importance of TikTok in your mobile marketing arsenal.
![Episode #52: Alternative UA Channels and Strategies with Vladimir Alov](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1655969755/Cover_vladimir_small1.jpg)
For this episode of Mobile Growth and Pancakes, we sat down with Stoloto's Head of Growth Marketing to hear more about mobile performance, organic traffic and the TikTok effect.
![Episode #51: Designing an Innovative UA Marketing Strategy with Stefana Pesko](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1654677554/Stefana_pesko_coversmall1.jpg)
In this episode of Mobile Growth and Pancakes, we sat down with Product Madness' UA Manager to talk about creatives, mobile marketing tools, targeted campaigns and future trends.
![Episode #50: Leading Efficient UA and Growth Strategies with Mariusz Gąsiewski](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1653989651/Mariusz_small_cover1.jpg)
Our guest on this episode of MGP is CEE Mobile Gaming Lead at Google, Mariusz Gasiewski, sharing his takes on the changes in the gaming industry, Google's privacy ecosystem and how to build a team of pros.
Creative Optimization
![Episode #17: Video Creative Mastery with Bryan Buskas](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1618925510/Bryan-Buskas-388x230-1.jpg)
Our guest in episode 17 is Bryan Buskas, VP, Gaming, at Tubescience, who shares his love for performance marketing, actionable data, and creativity that makes an impact.
![Episode #16: Ad Automation and Creative Strategies with Hannah Parvaz](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1617786805/Hannah-Parvaz-388x2301-1.jpg)
In episode 16 of Mobile Growth and Pancakes, Hannah Parvaz, Head of Growth at Curio Labs, shares her strategies and tips for creating ads that bring growth.