Mobile Growth Podcast
Mobile Growth
In episode #35 of our podcast, we sat down with Ivan Trancik, SuperScale CEO and Founder. We talked about the mobile game industry, LTV growth and how to optimize a game's content for players.
In episode 32 of our podcast we talked with MWM's Head of Growth Raphael Laboure about the IDFA deprecation, how ROAS is not an accurate indicator anymore and how to readjust to the new industry reality following iOS 15.
In this episode, Sr. UA manager at Playco Novel Rahman discusses instant games, content marketing, social platforms, and the pros and cons of not having to deal with IDFA deprecation.
Celebrating 30 episodes of Mobile Growth and Pancakes with App Radar's CEO Thomas Kriebernegg. We discussed the shift in the industry after IDFA deprecation and Apple's intentions with its App Store.
This episode of Mobile Growth and Pancakes features Typewise's CEO David Eberle, discussing how PR can be used as a key growth lever to beat out the competition.
User Acquisition
Our host on the 34th episode of our podcast - Guilhem Duche, shares his experience with building and growing a dating app, why he started to invest in ASO, and what KPIs he follows.
In this episode of our podcast, Mobile Growth and Pancakes, Macarena Sabalza from Papumba shares UA strategies and best practices to drive and support growth.
Episode 33 of our podcast welcomes Alex Lubchenko, CMO at video game publisher Nekki. Alex discusses UA strategies, organic growth, and the reasons he also analyzes non-gaming campaigns.
How small-budget studios, struggling with resources, can use audience-based strategies and paid ads to create hit games? Listen to episode #27 of our podcast with Tom Hammond to learn more.
In episode four of Mobile Growth and Pancakes, we talked with Claire Rozain, UA Manager at Product Madness, about the more systematic approaches to user acquisition.
Creative Optimization
Our guest in episode 17 is Bryan Buskas, VP, Gaming, at Tubescience, who shares his love for performance marketing, actionable data, and creativity that makes an impact.
In episode 16 of Mobile Growth and Pancakes, Hannah Parvaz, Head of Growth at Curio Labs, shares her strategies and tips for creating ads that bring growth.
