Jordan Bennett

Author
ASO Best Practices: How to Design and Run Better Screenshot Tests
ASO Best Practices: How to Design and Run Better Screenshot Tests

You only have one app store page. No matter where people come from—whether it’s through paid user acquisition (UA) ads, word of mouth, app store search results, top charts, navigation tabs, etcetera—they all land on this single page.

May 19 · Jordan Bennett · 13 mins
How Much Should You Rely on Google Play Store Listing Experiments?
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ASO Guides
How Much Should You Rely on Google Play Store Listing Experiments?

Based on our experience working with Google Experiments and helping mobile publishers test creatives on our platform, we wanted to set the record straight about several misconceptions about the tool.

May 19 · Jordan Bennett · 10 mins
Google Experiments ASO Teardown: Couchsurfing Travel App
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ASO Guides
Google Experiments ASO Teardown: Couchsurfing Travel App

With Google Play Experiments, it’s possible to A/B test your app store creative assets in order to identify the most effective graphics and localized text for your Google Play store listing.

May 19 · Jordan Bennett · 5 mins
How App Store Engagement Data Can Change the Way You Market Your App
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ASO Guides
How App Store Engagement Data Can Change the Way You Market Your App

After analyzing thousands of app store creative tests that leading mobile publishers have conducted on our platform, we’ve identified what makes companies successful in their app store optimization (ASO) strategies, and why many others fail.

May 19 · Jordan Bennett · 6 mins
Q&A: How to Guarantee Successful Mobile App UA and Product Launch Campaigns
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ASO Guides
Q&A: How to Guarantee Successful Mobile App UA and Product Launch Campaigns

When building user acquisition (UA) and product launch campaigns for mobile games and apps, there are numerous processes, such App Store Optimization (ASO), that developers need to incorporate into their strategy in order to be successful.

May 19 · Jordan Bennett · 5 mins
Storemaven Tests on New Google Play Design Show Surprising Impact on ASO
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ASO Guides
Storemaven Tests on New Google Play Design Show Surprising Impact on ASO

Over the last few months, Google has been testing a redesign of the Play Store App Listings. The redesign holds interesting and significant opportunities for developers.

May 19 · Jordan Bennett · 4 mins
What the Google Play Console Update Means for Your ASO Strategy
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ASO Guides
What the Google Play Console Update Means for Your ASO Strategy

First announced at I/O 2018, Google has finally released an update to the Google Play Console that allows developers to segment their organic traffic.

May 19 · Jordan Bennett · 7 mins
5 Tips for Succes App Preview Videos on iOS
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ASO Guides
5 Tips for Succes App Preview Videos on iOS

App Preview Videos are powerful tools for enhanced app discovery and conversion optimization.

May 19 · Jordan Bennett · 10 mins
5 Ingredients of an Effective App Store Optimization (ASO) Test
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ASO Guides
5 Ingredients of an Effective App Store Optimization (ASO) Test

As a mobile marketer, you have one main goal: acquire the most qualified users, profitably.

May 19 · Jordan Bennett · 13 mins
3 ASO Tips Every Travel Brand/App Should Read
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ASO Guides
3 ASO Tips Every Travel Brand/App Should Read

With expectations of revenues reaching $1,091 billion by 2022 and no signs of slowing down, the online travel industry is becoming not only one of the most lucrative markets but also one of the most competitive ones.

May 19 · Jordan Bennett · 9 mins
3 App Store Optimization (ASO) Tips for Dating Apps
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ASO Guides
3 App Store Optimization (ASO) Tips for Dating Apps

Dating apps have quickly become some of the most lucrative social apps in both the Apple App Store and Google Play.

May 19 · Jordan Bennett · 6 mins
3 App Store Optimization (ASO) Tips Every Game Developer Should Read
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ASO Guides
3 App Store Optimization (ASO) Tips Every Game Developer Should Read

At over $50 billion, the mobile gaming industry accounts for nearly half of all global gaming revenue.

May 14 · Jordan Bennett · 10 mins
Why the New Google Play Console Organic Insights Aren’t as Valuable as You Think
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ASO Guides
Why the New Google Play Console Organic Insights Aren’t as Valuable as You Think

Learn why the new Google Play Console organic search and explore insights may not be as valuable to your App Store Optimization (ASO) strategy as you think.

Apr 28 · Jordan Bennett · 7 mins
Why Your App Isn’t Ready for the New Google Play Design
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ASO Guides
Why Your App Isn’t Ready for the New Google Play Design

In this extensive guide, we break down the new changes to the Google Play Store Listing design and reveal how it will significantly impact your App Store Optimization (ASO) strategy.

Apr 28 · Jordan Bennett · 12 mins
What Halloween Can Teach You About Seasonal App Store Optimization (ASO)
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ASO Guides
What Halloween Can Teach You About Seasonal App Store Optimization (ASO)

This post analyzes different Halloween seasonal strategies and their implications to determine the impact of optimizing your Apple App Store or Google Play Store page for the holidays.

Apr 28 · Jordan Bennett · 9 mins
Why App Concept Testing Is Crucial to Your App Store Optimization (ASO) Strategy
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ASO Guides
Why App Concept Testing Is Crucial to Your App Store Optimization (ASO) Strategy

This post discusses the first stage in the pre-launch process—concept testing. Learn why it should be an integral part of your ASO and product development strategies and how to leverage it effectively.

Apr 28 · Jordan Bennett · 8 mins
It’s Time ASO and UA Work Together (Because They Already Do)
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ASO Blog
It’s Time ASO and UA Work Together (Because They Already Do)

Many people consider user acquisition (UA) and app store optimization (ASO) as two separate strategies, disciplines, and teams. What if we told you this is incorrect?

May 20 · Jordan Bennett · 7 mins

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