You only have one app store page. No matter where people come from—whether it’s through paid user acquisition (UA) ads, word of mouth, app store search results, top charts, navigation tabs, etcetera—they all land on this single page.
Based on our experience working with Google Experiments and helping mobile publishers test creatives on our platform, we wanted to set the record straight about several misconceptions about the tool.
With Google Play Experiments, it’s possible to A/B test your app store creative assets in order to identify the most effective graphics and localized text for your Google Play store listing.
After analyzing thousands of app store creative tests that leading mobile publishers have conducted on our platform, we’ve identified what makes companies successful in their app store optimization (ASO) strategies, and why many others fail.
When building user acquisition (UA) and product launch campaigns for mobile games and apps, there are numerous processes, such App Store Optimization (ASO), that developers need to incorporate into their strategy in order to be successful.
Over the last few months, Google has been testing a redesign of the Play Store App Listings. The redesign holds interesting and significant opportunities for developers.
First announced at I/O 2018, Google has finally released an update to the Google Play Console that allows developers to segment their organic traffic.
App Preview Videos are powerful tools for enhanced app discovery and conversion optimization.
As a mobile marketer, you have one main goal: acquire the most qualified users, profitably.
With expectations of revenues reaching $1,091 billion by 2022 and no signs of slowing down, the online travel industry is becoming not only one of the most lucrative markets but also one of the most competitive ones.
Dating apps have quickly become some of the most lucrative social apps in both the Apple App Store and Google Play.
At over $50 billion, the mobile gaming industry accounts for nearly half of all global gaming revenue.
Learn why the new Google Play Console organic search and explore insights may not be as valuable to your App Store Optimization (ASO) strategy as you think.
In this extensive guide, we break down the new changes to the Google Play Store Listing design and reveal how it will significantly impact your App Store Optimization (ASO) strategy.
This post analyzes different Halloween seasonal strategies and their implications to determine the impact of optimizing your Apple App Store or Google Play Store page for the holidays.
This post discusses the first stage in the pre-launch process—concept testing. Learn why it should be an integral part of your ASO and product development strategies and how to leverage it effectively.
Many people consider user acquisition (UA) and app store optimization (ASO) as two separate strategies, disciplines, and teams. What if we told you this is incorrect?