Kim Feldman

Author
App Store Statistics Revealed: What We Learned from Analyzing 500M Sessions
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ASO Guides
App Store Statistics Revealed: What We Learned from Analyzing 500M Sessions

App store statistics and best practices based on more than 500M sessions and 4+ years of analyzing the leading app developers

Dec 27 · Kim Feldman · 7 mins
Audience Testing: The Smart Way to ASO
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ASO Guides
Audience Testing: The Smart Way to ASO

There’s ASO testing, and then there’s ASO testing with audience segmentation.

May 19 · Kim Feldman · 6 mins
Watch our Fireside Chat: Discussing the Next Generation of ASO with Jam City
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Mobile Growth Webinars
Watch our Fireside Chat: Discussing the Next Generation of ASO with Jam City

First, there were the bare basics. Then we evolved and ASO became an art.

May 19 · Kim Feldman · 1 mins
iOS: Take 14. Attribution, Appeals & ASO
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ASO Blog
iOS: Take 14. Attribution, Appeals & ASO

The future is about privacy. The connecting lines piecing together your usage history across user IDs and devices are being severed. Our ASO Food for Thought from July 7, 2020.

Jul 08 · Kim Feldman · 5 mins
Watch our Webinar: How to Increase App Store Conversion through Creative Optimization
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Mobile Growth Webinars
Watch our Webinar: How to Increase App Store Conversion through Creative Optimization

Do you have a creative optimization strategy for your mobile app or game? Is it measurable, practical, and effective? Watch our expert ASO panel touching on this and much more

Sep 08 · Kim Feldman · 1 mins
The 6 Fundamental Principles of Good ASO
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ASO Guides
The 6 Fundamental Principles of Good ASO

It seems every great philosophy comes with its own set of guiding principles, neatly numbered and easy to follow. Think the 10 Commandments, the 12 step program, 7 Habits of Highly Successful People, 3 Blind Mice and so on.

May 19 · Kim Feldman · 4 mins
Discussing the Next Generation of ASO
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Mobile Growth Webinars
Discussing the Next Generation of ASO

Storemaven's President, Adam Rakib, sat down with Jam City's SVP Publishing, Vanessa Rouhani, to share their insights at MGS2020 and address all your burning questions

May 24 · Kim Feldman · 1 mins
You Can (and You Should) Test for Organic Installs: How to Use Paid Traffic as a Proxy
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ASO Guides
You Can (and You Should) Test for Organic Installs: How to Use Paid Traffic as a Proxy

They’re almost mythical. Spoken about with an air of reverence and an undefinable, unboxable magic.

May 19 · Kim Feldman · 6 mins
ASO and App Marketing mistakes: Test in Google Play Experiments and Implement in the iOS App Store
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ASO Guides
ASO and App Marketing mistakes: Test in Google Play Experiments and Implement in the iOS App Store

The final hurdle every user must cross on their journey to install always sits with creative assets.

May 19 · Kim Feldman · 7 mins
Watch Our Webinar: The Creative Optimization Masterclass
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Mobile Growth Webinars
Watch Our Webinar: The Creative Optimization Masterclass

Watch our very own Amy Hilman, App Store Marketing Team Lead, and Danny Spyra, Yahoo Finance’s Director of Product Marketing, bringing prowess to creative optimization efforts

Jun 09 · Kim Feldman · 1 mins
Watch Our Webinar: How to Prepare Your Mobile Game Prelaunch
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Mobile Growth Webinars
Watch Our Webinar: How to Prepare Your Mobile Game Prelaunch

Watch our expert App Store Optimization panel that will help you leave behind all the uncertainties when coming to launch a mobile game.

Jun 07 · Kim Feldman · 1 mins
Emerging after Corona: Are we there yet?
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ASO Blog
Emerging after Corona: Are we there yet?

Most of these apps grew sharply, peaking in mid-March. But news fatigue happened. And general fatigue too. Our ASO Food for Thought from May 28, 2020

Jun 07 · Kim Feldman · 5 mins
Lockdown ≠ Letdown & Apple Focuses on ASA
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ASO Blog
Lockdown ≠ Letdown & Apple Focuses on ASA

It starts with understanding how users engage with your store. Then you can decide how to affect that engagement. ASO Food for Thought from May 15, 2020.

May 24 · Kim Feldman · 6 mins
When the Power of Localization Comes In
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ASO Blog
When the Power of Localization Comes In

Culturalization can be the winning ticket to app store success. And it’s how you apply that process that matters. Our ASO Food for Thought from May 1, 2020.

May 24 · Kim Feldman · 7 mins
ASO App Store Testing 101: Where to Start
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ASO Guides
ASO App Store Testing 101: Where to Start

The goal of any ASO creative optimization strategy is simple: increase conversions. It would help if those conversions will be high quality and consistent but mostly just to get the most eyes on page and the most installs per set of eyes.

May 19 · Kim Feldman · 5 mins
Finding Mobile Growth Leaks and Organic UA
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ASO Blog
Finding Mobile Growth Leaks and Organic UA

We can’t just sit and wait it out. We need to be proactive and that means always having your finger on the pulse. Our ASO Food for Thought from April 21, 2020.

May 24 · Kim Feldman · 4 mins
When Corona Makes it to the App Stores
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ASO Blog
When Corona Makes it to the App Stores

Tastes change surprisingly quickly when humans are forced into a new lifestyle overnight. Our ASO Food for Thought from April 2, 2020.

May 24 · Kim Feldman · 5 mins
Stay Ahead of the (Flattening) ASO Curve
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ASO Blog
Stay Ahead of the (Flattening) ASO Curve

As things change, the less they stay the same. I mean, toilet paper is suddenly the most highly prized commodity. Our ASO Food for Thought from Mar 19, 2020.

May 21 · Kim Feldman · 5 mins
ASO Iterations, Improvements, Adaptations, and the Progress
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ASO Blog
ASO Iterations, Improvements, Adaptations, and the Progress

Whilst the virus seems to be spreading at least we’ve learned that it’s never too late to relearn the art of hygiene. Our ASO Food for Thought from Mar 5, 2020.

May 21 · Kim Feldman · 6 mins
Privacy Problems Persist & YouTube TV Hits Hard
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ASO Blog
Privacy Problems Persist & YouTube TV Hits Hard

Some people still think that there’s not much difference between iPhone users and those of the Android variety. Our ASO Food for Thought from Feb 20, 2020.

May 21 · Kim Feldman · 5 mins
The State of Play & Get in the Game
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ASO Blog
The State of Play & Get in the Game

So how do we know a good idea when it comes to us mid-shower song? We don’t. We need to check. Our ASO Food for Thought from Jan 23, 2020.

May 21 · Kim Feldman · 8 mins
App Store Optimization Ain’t kicking the Bucket
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ASO Blog
App Store Optimization Ain’t kicking the Bucket

The death of SEO does not foretell the death of ASO. We no longer think ASO is simply SEO for the app stores. ASO Food for Thought from Feb 6, 2020.

May 21 · Kim Feldman · 5 mins
Apple Brings Home the Bacon & Gamers Go Far and Wide
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ASO Blog
Apple Brings Home the Bacon & Gamers Go Far and Wide

It’s the new year and that means it’s time to start sinking back into the serious business of whatever it is you do. Our ASO Food for Thought from Jan 9, 2020.

May 21 · Kim Feldman · 6 mins
Seeing in 20/20: The Mobile Growth Landscape in 2020
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ASO Blog
Seeing in 20/20: The Mobile Growth Landscape in 2020

We decided to pick the brains of the best ASO people we know to see what they have to say about the coming new year.

May 20 · Kim Feldman · 6 mins
Google Play Redesign in Review: A.K.A. The Power of the First Impression in ASO Strategy
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ASO Blog
Google Play Redesign in Review: A.K.A. The Power of the First Impression in ASO Strategy

Last year there were plenty of mutterings about how and what the effect of the Google Play redesign would be. Well, it’s been 248 days since...

May 20 · Kim Feldman · 5 mins

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