Newsletter
![](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1646919975/the-academy-main-header-image.png)
![](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1646919976/academy-home-mobile.png)
Mobile Growth
![The Apple and Google Updates You Can’t Miss: Mobile Growth Food for Thought (#75)](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1652952518/Google_Play_small1.png)
In this newsletter, we are covering the two quite major announcements that came out of Cupertino and Mountain View, and see what it means for mobile growth practitioners.
![2022 Planning and Contextual Marketing Basics: Mobile Growth Food For Thought (#59)](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1637573144/newsletter059_small.png)
Leveraging contextual marketing, creating world-class creatives and building holistic funnels using the new App Store capabilities. Mobile Growth Food for Thought Newsletter no 59 was a bit more strategic than others...
![Wallstreetbets Effect on the App Stores Charts](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1612701361/wallstreetbets_cover_newsletter1.jpg)
Looking at SKAdNetwork's latest update, learning how to build hypotheses and some bonus tips for your ASO craftmanship. Our ASO Food for Thought from Feb 4, 2021.
![How Among Us is Storming the Charts, and Shedding Light on How Users Behave in the App Stores](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1604229257/among_us_fishi1.png)
With mobile successes such as this, we have to ask ourselves: “How Among Us did it?". Our ASO Food for Thought from October 29, 2020.
![iOS 14 Adoption Rate, ASO Changes, and Nadir Garouche on Mobile Growth](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1601198681/ios14_adoption_rates.jpg)
According to Mixpanel, almost a third of all users have already adopted the iOS 14 operating system. Our ASO Food for Thought from September 24, 2020.
Creative Optimization
![A Recipe for Hypercasual Hits and What Will Happen to CPMs After iOS 14.5](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1614849430/Hypercasual_newsletter_cover_12.jpg)
This week we focused on the realm of the hypercasual game, with a webinar and an article to help your game reach success. Our ASO Food for Thought from March 4, 2021.
![Why Save the Girl Broke the App Stores?](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1612436367/savethegirl1.png)
In the past few months there has been a fascinating case in the app stores. Our ASO Food for Thought from July 30, 2020
![When the Power of Localization Comes In](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1590398698/Add-a-heading-18.png)
Culturalization can be the winning ticket to app store success. And it’s how you apply that process that matters. Our ASO Food for Thought from May 1, 2020.
![Stay Ahead of the (Flattening) ASO Curve](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1593676884/aso_curve_cover_image.jpg)
As things change, the less they stay the same. I mean, toilet paper is suddenly the most highly prized commodity. Our ASO Food for Thought from Mar 19, 2020.
![ASO Iterations, Improvements, Adaptations, and the Progress](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1593676828/theiteration_improvments_and_progress_cover_image_new.jpg)
Whilst the virus seems to be spreading at least we’ve learned that it’s never too late to relearn the art of hygiene. Our ASO Food for Thought from Mar 5, 2020.
App Store Testing
![Are Apple building their own ad network?](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1613901072/APPLE1.png)
It's hard to keep up with Apple's new privacy guidelines but we are doing our best. Our ASO Food for Thought from February 18, 2021.
![Q3 App Stores Installs and Revenues Figures and Doubling Down on Creatives](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1602586296/quarterly_results_aso.jpg)
As the world keeps on dealing with COVID-19, the growth of the mobile app market seems uninterrupted. Our ASO Food for Thought from October 8, 2020.
User Acquisition
![What Billions of Data Points Taught Us about Paid and Organic Installs?](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1611410625/data_points12.jpg)
We sat down with our analytics team to come up with straightforward insights you can implement right away: Our ASO Food for Thought from Dec 10, 2020.
![iOS 14 is Leveling the Playing Field for UA and Giving Creatives A Competitive Edge](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1601549685/idfa_go_creatives_postcover1.jpg)
When the IDFA deprecation kicks in, you're going to lose the ability to run highly targeted ads. Here's how you can minimize the disturbance: double down on creatives.
![Finding Mobile Growth Leaks and Organic UA](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1590398637/Add-a-heading-17.png)
We can’t just sit and wait it out. We need to be proactive and that means always having your finger on the pulse. Our ASO Food for Thought from April 21, 2020.