First Impression Frame

The First Impression Frame is everything a Product Page Visitor sees without interacting with the page. That is, all App Store Marketing Assets found above the fold, which varies with device resolution.

The First Impression Frame is significant for both the Apple App Store and the Google Play Store, but assets found in the First Impression Frame differ across platforms.

The most dominant asset in the First Impression Frame in the Apple App Store is the First Impression Gallery, while the most dominant asset in the First Impression Frame in the Google Play Store is the Feature Graphic.